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For instance, one in ten Americans have used an online dating site or mobile dating app; 66% of these users have gone on a date with someone they met through a dating site or app, and 23% have met a spouse or long term partner through these sites (1).
There’s no longer a stigma attached to using technology to find that special someone, and thanks to the rise of Tinder in 2014, everyone is wearing out their thumbs swiping left and right.
The report, commissioned by relationship site e Harmony and compiled by MSc Management students at Imperial College Business School, is based on analysis of more than 100 years of trend data and interviews with leading experts across the fields of anthropology, sociology, technology and biomedicine.
The findings reveal a "super-charged" continuation of today's online dating trends.
Amazon predicts what books you'll like; Netflix suggests movies for you.
Dating sites are, on some level, doing the same thing—just predicting who you'd like to date.
What if there were someone who could go on all your first dates for you?